Precision
A decade of QA taught me that the small details — the ones nobody notices when they're right — are what build trust.
A little about me
Detail-driven, people-first, quietly relentless.
I've spent over a decade making the web work better — testing it, optimizing it, and helping people find what they're looking for.
The story
From quality assurance to search strategy.
My career began where precision matters most — quality assurance. For ten years at Catch Themes, I was the person who made sure WordPress themes worked perfectly before they reached the world: testing across devices and browsers, catching bugs, and smoothing every rough edge. I came to love solving problems and delivering products that were reliable, secure, and performed beautifully.
That same eye for detail led me naturally into search engine optimization. Today I help brands grow their online presence and visibility — through technical SEO, content optimization, and digital marketing that's grounded in how real people search and decide.
Alongside client work, I've been an active part of the global WordPress community since 2014 — reviewing themes, translating WordPress into Nepali, speaking, and helping organize WordCamps. It keeps me close to the platform millions of businesses rely on, and to the people who build with it.
Since 2014
How I work
Values that show up in the work.
The principles behind every audit, every site I touch, and every client relationship.
Clarity
I translate technical SEO and WordPress complexity into plain language and decisions you can actually act on.
Reliability
Whether it's a theme review or a client deadline, I do what I say — consistently, and with care for the outcome.
Curiosity
Search and the web never stop changing. I keep learning — through a master's in Computer Science and the community.
Community
I give back to the platform that shaped me — organizing, translating, and mentoring within WordPress in Nepal and beyond.
Impact
Visibility isn't vanity. I focus on the work that moves real numbers — traffic, trust, and the people they represent.
Areas of expertise
Where I add the most value.
A blend of technical depth and communication — shaped across product, agency, and healthcare contexts on three different markets.
SEO
WordPress
Marketing
Career journey
A decade-plus, one careful step at a time.
Sep 2025 — Present
Digital Marketing Specialist
ZurelLeading digital marketing and search strategy to maximize online presence and visibility.
May 2024 — Sep 2025
SEO Specialist
Amazing Himalaya Trekking · KathmanduOn-page and content SEO for a travel and trekking brand in a competitive niche.
Mar 2024 — Dec 2024
SEO Manager
Water Orthopedics · Hong Kong SARWordPress site management, content optimization, and on-page SEO for a healthcare practice.
2016 — 2024
Quality Assurance Specialist
Catch Themes · KathmanduTested every theme across devices and browsers — catching bugs and ensuring reliable, secure, beautiful products.
2014 — 2024
Theme Reviewer & HR Manager
Catch Themes / WordPress.orgReviewed WordPress.org themes against community guidelines, and managed recruitment and team wellbeing.
2012 — 2013
Project Intern
ComTech Group · KathmanduDesigned and implemented a network model for a newly established company — from requirements to testing.
Education & certifications
Always learning.
Master's, Computer Science
Lincoln University College
Bachelor's, Computer / IT
Prime College — Administration & Management
Community Recognition
Themes Team · WordCamp Speaker & Organizer · Translation Contributor
Let's build something that lasts.
Curious whether we'd work well together? I'd love to hear what you're building.