Organic growth for a trekking brand
Restructured site architecture and content to grow qualified organic traffic in a competitive travel niche. [Key metric]
Twelve years across WordPress product teams, agencies, and healthcare brands — with a consistent thread of quality, search, and care.
Zurel
Owning digital marketing and search strategy to maximize online presence and visibility across channels.
Amazing Himalaya Trekking Pvt. Ltd. · Kathmandu
Led on-page and content SEO to grow organic visibility for a travel and trekking brand in a crowded market.
Water Orthopedics · Hong Kong SAR
WordPress site management, content optimization, and on-page SEO for an international healthcare practice.
Catch Themes · Kathmandu
Made sure WordPress themes worked perfectly before release — testing across devices and browsers, reviewing themes against WordPress.org guidelines, and managing recruitment and team wellbeing.
ComTech Group Pvt. Ltd. · Kathmandu
Designed and implemented a network model end-to-end — requirements, topology, field implementation, and testing.
I take on a small number of consulting engagements at a time. Let's add yours to the story.
Start a project →A snapshot of the kind of work I do. Detailed metrics available on request.
Restructured site architecture and content to grow qualified organic traffic in a competitive travel niche. [Key metric]
Built and ran QA processes that caught issues before users ever met them — across devices, browsers, and edge cases.
Managed a WordPress site and optimized content for a Hong Kong healthcare brand to improve discoverability. [Result]
Public badges and contributions on my WordPress.org profile — a decade of open-source participation that backs up the private client work.
Currently on the organizing teams for WordCamp Asia 2026 and WordPress Campus Connect Kathmandu.
Download my resume or reach out to discuss how this experience maps to what you need.