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Portfolio & experience

A track record you can trust.

Twelve years across WordPress product teams, agencies, and healthcare brands — with a consistent thread of quality, search, and care.

12+Years experience
10Years theme review
3Markets served
4WordPress.org badges
Experience

Roles & responsibilities.

Sep 2025 — Present

Digital Marketing Specialist

Zurel

Owning digital marketing and search strategy to maximize online presence and visibility across channels.

May 2024 — Sep 2025

SEO Specialist

Amazing Himalaya Trekking Pvt. Ltd. · Kathmandu

Led on-page and content SEO to grow organic visibility for a travel and trekking brand in a crowded market.

Mar 2024 — Dec 2024

SEO Manager

Water Orthopedics · Hong Kong SAR

WordPress site management, content optimization, and on-page SEO for an international healthcare practice.

WordPressOn-Page SEOContent
2014 — 2024 · 10 years

QA Specialist · Theme Reviewer · HR Manager

Catch Themes · Kathmandu

Made sure WordPress themes worked perfectly before release — testing across devices and browsers, reviewing themes against WordPress.org guidelines, and managing recruitment and team wellbeing.

2012 — 2013

Project Intern

ComTech Group Pvt. Ltd. · Kathmandu

Designed and implemented a network model end-to-end — requirements, topology, field implementation, and testing.

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Selected work

Case studies & projects.

A snapshot of the kind of work I do. Detailed metrics available on request.

SEO

Organic growth for a trekking brand

Restructured site architecture and content to grow qualified organic traffic in a competitive travel niche. [Key metric]

WordPress

A decade of zero-surprise theme releases

Built and ran QA processes that caught issues before users ever met them — across devices, browsers, and edge cases.

Healthcare

On-page SEO for an orthopedics practice

Managed a WordPress site and optimized content for a Hong Kong healthcare brand to improve discoverability. [Result]

Capabilities

Skills, grouped.

Search & SEO

On-Page SEOTechnical SEOContent OptimizationKeyword ResearchSEO AuditsSearch ConsoleAnalytics

WordPress & QA

Site ManagementTheme ReviewQuality AssuranceCross-browser TestingPerformanceSecurity BasicsLocalization

Marketing & Ops

Digital MarketingContent StrategyEditorial PlanningOffice AdministrationHuman ResourcesProject Coordination
WordPress.org recognition

Credibility, earned in the open.

Public badges and contributions on my WordPress.org profile — a decade of open-source participation that backs up the private client work.

Themes TeamCode · 2018
WordCamp SpeakerCommunity · 2015
WordCamp OrganizerCommunity · 2019
Translation ContributorPolyglots · 2015

Currently on the organizing teams for WordCamp Asia 2026 and WordPress Campus Connect Kathmandu.

Want the full picture?

Download my resume or reach out to discuss how this experience maps to what you need.